Breguet The Many Lives, Many Masters

Swatch Group in the internal integration of the new company Laimaniya, Hayek careful to fade with the company Breguet table between the industry's traditional supplier and customer relationships. Breguet in the revitalization of the brand, he stressed the company's new Laimaniya a decisive role. Since then he has the total elimination of the two companies over the past existence of the relationship; Laimaniya new company no longer exists, has turned Breguet for the tabulation of the plant.
Hayek ultimate goal is to make the Breguet table and an annual output reaching 35,000. Hayek said that he will not let the annual output of more than this figure. According to this standard, Breguet watch the company's annual sales could reach about 8 billion Swiss francs. Hayek compared with the Breguet bought the company to pay 30,000,000 Swiss francs, it is not a bad return.
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Breguet The Many Lives, Many Masters

The new company was Laimaniya Breguet Watch's sister company, Breguet is the use of six new production company Laimaniya senior mechanical movement of the largest customers.
Hayek began to upgrade the factory to update injection. He works for the movement to add a new wing, the installation of a movement to create the new high-tech hardware and software design three-dimensional movement, but also to recruit new teachers tabulation. Every aspect has been well-considered.
Huge investment, Hayek brings to his expectations of the new Tourbillon movement of the table and complexity of large-scale harvest. For the development of a high-level mechanical movement and the formation of a new technical team to launch a series of new movement: Reine de Naples watch series designed Caliber 537 series movement for Le réveil du Tsar series designed to make table 519F Series Movement, for the second jump (Rétrograde Seconde) Series 516 series designed for movement, as well as the regulator is equipped with an automatic dial Tourbillon designed the 587 series of movements, and so on. Breguet table of production by leaps and bounds.
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Breguet The Many Lives, Many Masters

At the same time, Hayek command of the Breguet great product development company in transition. He even stopped to reduce the company's main products prior to the acquisition of Type XX watch series ( "too much inventory," Hayek said. The series did not occur prior to the resumption of production). Instead, Hayek vigorously promote the production of the best embodiment A.-L Breguet tabulation master image and the image of the company's watches - Tourbillon to become a leader in the luxury table.
Since the Swatch Group on attribution, Breguet's most obvious, the most important change is the new Secretary of Laimaniya merge and reorganization. Hayek not hesitate to implement a new plan Laimaniya.
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Breguet The Many Lives, Many Masters

Hayek said that Breguet feel the best way is to understand its history. As a result, in Hayek's specific involvement of a highlight in the history of Breguet watches in the unique position of the award-winning advertising came into being. There are two major bright spot advertising. Celebrity ads to display the main form of Napoleon Bonaparte (Napoleon Bonaparte) and Winston Churchill (Winston Churchill) of the image, pointing out that they were in 1798 and Breguet in 1901 to become the customer. Ad writer is an extract from a well-known writers through the ages in Europe in its work on the evaluation of the Breguet table: they include Balzac (Honoré de Balzac), Dumas (Alexendre Dumas), Pushkin (Alexender Pushkin), Stendhal (Stendhal), John Fowles (John Fowles), as well as Oubulien Patrick (Patrick O'Brian), and so on.
Kew word: Breguet,Watch, Breguet Watch, Name brand watch

Breguet The Many Lives, Many Masters

It seems very strange, in Investcorp's Breguet had been wrongly positioned as a Sport. Mr. Hayek has said that this position is wrong. He said: "Breguet is an integral part of European cultural heritage. It is the motto of the culture, culture, culture! I have to let you feel the brand."
"Breguet is the art technology and wonderful marriage with a Breguet, at the same time you have Beethoven and Einstein, advanced technology, and create art: This is the wealth left behind by Breguet."
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